A Legacy of Craftsmanship

Founded in 1992, the Kashmir Textile Industry is a family business rooted in the rich tradition of Kashmiri weaving. Under Asif’s leadership, the company has expanded its product range and reached international markets, known for its quality craftsmanship using authentic materials like Bivoltine silk.

Digitalization for Export Growth

The company has embraced digital platforms, with social media like Instagram now driving over 25% of their sales. They’ve also leveraged B2B portals and SEO to increase their online presence and expand their export reach.

Authenticity and Innovation

The Kashmir Textile Industry stands out by offering genuine Kashmiri products, particularly shawls that hold high prestige in the EU. They’ve also expanded their market by introducing products for male consumers and continuously updating their designs to stay relevant.

Redefining Kashmiri Luxury

Looking ahead, the Kashmir Textile Industry plans to make Kashmiri Pashmina more accessible globally while maintaining its luxury status. Their goal is to honor Kashmiri heritage and support local artisans, positioning themselves as leaders in the luxury textile market.